PROGRAM OBJECTIVE
The program aims to empower participants with a deep understanding of the B2B buyer's journey, leveraging digital selling techniques, mastering sales tools and technologies, enhancing digital presence, and crafting personalized sales strategies for increased effectiveness.
KEY TAKEAWAYS
- Understanding the intricate B2B buyer’s journey and its pivotal stages.
- Implementation of digital selling techniques aligned with modern B2B buyer behaviors.
- Mastery of digital sales tools and technologies for enhanced productivity and efficiency.
- Establishing a robust and influential digital presence in the B2B landscape.
- Crafting personalized sales strategies tailored to individual client needs.
- Effectively managing leads utilizing the latest technologies.
- Utilizing sales metrics and analytics for informed decision-making.
- Harnessing content marketing for amplified sales success.
- Navigating strategic account management for long-term relationships and growth.
target audience
This program is ideal for sales professionals, account managers, business development executives, and anyone involved in B2B sales aiming to enhance their expertise in leveraging digital strategies and tools.
TRAINING METHODOLOGY
- Lecture for conceptual clarity
- Example for each topic
- Role-Playing Exercises
- Hands-on Technology Training: Offer hands-on training sessions on various digital sales tools and technologies.
- Case Studies and Best Practices Sharing: Analyse real-life case studies of successful B2B sales strategies and campaigns.
Program Topics
Mapping the Maze - Decoding the B2B Buyer’s Odyssey:
It encompasses the stages a business goes through when making purchasing decisions. Understanding the nuances of this journey empowers sales teams to forge stronger connections, build trust, and deliver solutions aligned precisely with the buyer's evolving requirements.
The New Age Hunt - Mastering Digital Selling for Today’s B2B Buyer:
In today's digitally connected landscape, modern buyers engage and make decisions differently. Digital selling is the strategic alignment of sales techniques with the preferences and behaviours of these buyers.
Tech Arsenal - Empowering Sales with Cutting-Edge Digital Tools:
Embracing digital sales tools and technologies is pivotal in optimizing sales efficiency and effectiveness. Leveraging these technologies empowers sales professionals to streamline processes, enhance prospecting, nurture leads, and gain valuable insights for more informed decision-making.
Digital Footprints - Crafting a Magnetic Online Sales Presence:
Crafting a robust digital presence is a cornerstone of modern B2B sales success. It enables businesses to resonate with prospects, showcase expertise, and ultimately drive impactful engagement, essential for thriving in today's competitive marketplace.
Tailored Triumphs - Designing a Sales Strategy that Speaks
Designing a sales strategy centered around individual client needs is a game-changer in B2B sales. By aligning strategies uniquely to each client, sales professionals create meaningful engagements, foster trust, and significantly increase the likelihood of successful outcomes in today's dynamic business landscape.
Lead Alchemy - Turning Technology into Golden Opportunities:
Implementing robust lead management strategies augmented by technology empowers sales teams to optimize their efforts and drive sustained business growth. It involves the systematic handling and nurturing of leads throughout their lifecycle.
Sales by the Numbers - Navigating Success through Metrics & Analytics:
Sales metrics and analytics are the guiding lights in the realm of B2B sales, offering invaluable insights into performance and trends. Leveraging sales metrics and analytics empowers teams to refine approaches, allocate resources efficiently, and consistently achieve higher levels of success in the competitive B2B landscape.
Storytelling for Sales - Crafting Content that Converts:
It involves crafting and distributing relevant, insightful content to engage prospects throughout their buying journey. Leveraging content marketing strategies enables sales professionals to nurture leads, build trust, and ultimately drive meaningful engagements that lead to successful conversions in the competitive B2B landscape.
Key Players,Key Wins - Strategizing Success in Account Management:
It is the art of nurturing and expanding key client relationships to drive sustainable growth. It involves developing tailored strategies for high-value accounts, understanding their unique needs, and delivering exceptional value.
meet the trainer
Satyabrata Duttagupta is a dynamic & aggressive sales consultant, who has the rare blend of working on the streets selling goods & services himself, heading organizations as CEO, and Heading B-Schools too as Dean. With an impassioned dedication to business development and sales, he brings extensive expertise in B2B sales honed through a multifaceted career journey.
He is an MBA, delivers lecture on strategic management and sales in various B-Schools. Also has hands-on experience of working in London, Switzerland, and Nepal on various professional assignments.
He has also authored two books “Change, Manage, & Growth-Organizational Change Management”, and “New Age B2B Sales Management – Strategies for Success in the Digital Age”
